Fashion Retail Chain Complete Rebrand
How we transformed 25 retail locations in 30 days without closing a single store
The Client
National Fashion Retailer
- ✓ 25 locations across 5 states
- ✓ Average store size: 8,000 sq ft
- ✓ Premium fashion brand
- ✓ $50M annual revenue
- ✓ 1,200+ employees
Project Goals
- • Complete brand color transition
- • Zero disruption to sales
- • Maintain premium appearance
- • Launch for spring season
- • Coordinate with marketing campaign
Completed store with new brand colors
Project Challenges & Solutions
⚠️ Challenge: Tight Timeline
Our Solution:
Multiple crews working simultaneously across regions
⚠️ Challenge: Brand Consistency
Our Solution:
Strict color specifications and quality control at each location
⚠️ Challenge: Operating Hours
Our Solution:
100% night work schedule from 10 PM to 6 AM
⚠️ Challenge: Inventory Protection
Our Solution:
Professional containment systems and merchandise coverage
Execution Strategy
Regional Approach
Divided stores into 5 regions with dedicated crews for each
Night Operations
All work performed 10 PM - 6 AM to avoid customer disruption
Quality Control
Daily inspections and brand standard verification at each location
30-Day Timeline
Project Results
On-Time Completion
Brand Compliance
Sales Impact
Customer Complaints
Business Impact
- ★ 12% increase in sales following rebrand launch
- ★ Positive customer feedback on updated store appearance
- ★ Successful coordination with national marketing campaign
- ★ Zero store closures or reduced operating hours
"Moorhouse Coating exceeded every expectation. They managed to rebrand all 25 stores in just 30 days without us having to close a single location or lose any sales. The coordination was flawless, the quality was exceptional, and our customers love the new look. The 12% sales increase we've seen since the rebrand speaks for itself."
Key Takeaways
- ✓
Multi-Location Coordination
Successful execution across 25 locations requires detailed planning and regional crew deployment
- ✓
Zero-Disruption Possible
Night work schedules allow complete renovations without impacting sales or customers
- ✓
Brand Consistency Critical
Strict color specifications and quality control ensure uniform appearance across all locations
- ✓
ROI Justification
Professional painting directly impacts sales and customer perception
Planning a Multi-Location Retail Project?
Learn how we can transform your retail locations with zero disruption to your business