National Retail Chain 50-Store Refresh
Complete brand refresh for 50 retail stores across 8 states with overnight execution, corporate brand consistency, and zero sales disruption totaling 850,000 square feet.
Project Overview
A national specialty retail chain required a comprehensive brand refresh across 50 stores in Arizona, California, Nevada, Texas, Colorado, New Mexico, Utah, and Washington. The project demanded absolute brand consistency, overnight-only execution to avoid sales disruption, and completion within a tight 16-week window before the holiday shopping season.
Our multi-location retail team mobilized 85 professionals organized into regional crews with centralized project management. We implemented color-matched corporate Pantone specifications across all stores, standardized quality control procedures with daily photo documentation, and a real-time tracking dashboard that gave corporate visibility into progress at every location. All 50 stores completed on schedule with zero sales disruption.
Challenges & Solutions
Multi-location retail projects require sophisticated logistics and brand consistency across diverse markets.
Key Challenges
- Brand consistency across 50 stores in 8 different states
- Simultaneous overnight execution to avoid sales disruption
- Coordinating 85+ crew members across multiple time zones
- Strict corporate brand color specifications and approval
- Managing logistics for 50+ store managers and regional directors
Our Solutions
- Centralized project management with regional supervisors
- Color-matched to corporate Pantone specifications
- Overnight-only execution (11 PM - 6 AM)
- Standardized quality control with photo documentation
- Real-time project tracking dashboard for corporate
Multi-Location Project Management
Sophisticated systems for coordinating 50 simultaneous store renovations across multiple states and time zones.
Regional Crew Structure
- • 85 crew members organized regionally
- • Local supervisors for each state
- • Centralized project management
- • Weekly coordination calls
Brand Consistency
- • Pantone-matched corporate colors
- • Standardized application procedures
- • Photo documentation for QC
- • Corporate approval workflows
Real-Time Tracking
- • Live project dashboard
- • Daily progress updates
- • Store-by-store completion status
- • Budget tracking per location
Project Results
All 50 stores completed on schedule with perfect brand consistency and zero sales disruption.
Client Testimonial
"Managing a 50-store brand refresh across 8 states seemed impossible initially, but Moorhouse Coating made it look easy. Their project management was exceptional — we had real-time visibility into every location through their tracking dashboard. The brand consistency was perfect; walking into any of our 50 stores, you'd see identical color matching and finish quality. Most importantly, they completed all work overnight so we never lost a single sales day. The entire project finished two days ahead of schedule, allowing us to launch our holiday campaign as planned. This is the benchmark for multi-location retail projects."
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Learn MoreFrequently Asked Questions
Common questions about multi-location retail chain painting projects
How do you ensure brand consistency across 50+ store locations?
Brand consistency starts with precise Pantone color matching verified by spectrophotometer at each location. We create master color samples approved by corporate that travel with regional supervisors for side-by-side comparison. All crews use standardized application procedures documented in detailed work instructions. Daily photo documentation is uploaded to our project portal for corporate review. Regional supervisors perform in-person quality checks at every location, and we conduct final punch-list walkthroughs with store managers and corporate representatives before sign-off.
Can you really paint 50 stores without disrupting sales?
Yes, through strict overnight-only execution (typically 11 PM to 6 AM). Our crews arrive after closing, complete all work, and perform thorough cleanup before store opening. We use low-VOC, low-odor coatings that dissipate quickly, and industrial air movers to accelerate drying. Work areas are isolated using temporary barriers and protection systems. Store managers verify readiness each morning before unlocking doors. In 15+ years of multi-location retail work, we've never caused a store to delay opening or lose a sales day.
How do you manage logistics across multiple states and time zones?
We structure crews regionally with local supervisors who understand their markets and can respond quickly to issues. A centralized project manager coordinates the overall timeline, material ordering, and corporate communication. We maintain a real-time project dashboard showing status of every location, updated daily. Weekly coordination calls with all regional supervisors ensure alignment. Material logistics are managed through regional distributors to avoid shipping delays. Our system accommodates time zone differences — Pacific crews start earlier relative to Eastern teams, but all work happens overnight relative to local store hours.
What happens if a store manager has concerns mid-project?
Every store manager has direct contact information for their regional supervisor and our central project manager. We conduct pre-project meetings with each store manager to review the scope, timeline, and protection procedures. Daily communication happens at closing and opening — supervisors meet managers before work begins and again after completion for walkthrough approval. If concerns arise, we address them immediately, often that same night. Our project portal also allows store managers to upload photos or concerns directly to corporate and our team, ensuring nothing falls through the cracks.
How do you handle variations in store layouts and conditions?
Pre-project site surveys at every location identify unique conditions like different ceiling heights, HVAC configurations, or structural differences. We document these variations and create location-specific work plans. Material quantities are adjusted per store based on actual measurements, not assumptions. Some stores may require additional prep work or repairs — these are flagged early and incorporated into schedules. Our regional supervisors have authority to make field decisions about approach while maintaining brand standards. This flexibility within structure is key to successful multi-location execution.
Planning a Multi-Location Retail Refresh?
Our multi-location retail team specializes in brand consistency, zero sales disruption, and coordinated execution across multiple states.