White-Label Painting Services
for Your Brand
Offer professional commercial painting under your company name — without managing crews, equipment, or subcontractors. We execute the work. Your clients see only your brand.
What is white-label commercial painting?
Quick Answer: White-label commercial painting is wholesale painting service delivered under a partner company's brand for general contractors, facility maintenance firms, and property managers who resell to end clients. Crews wear unbranded apparel, vehicles, and submit reports in partner formats. This service expands a partner's geographic and trade coverage while preserving their client relationship and brand-front exposure.
Who This Program Is For
Built for businesses that want to expand their service offerings without the overhead of building an in-house painting operation.
Property Management Companies
Offer painting services to your tenants and property owners without managing crews or scheduling headaches. We handle all fieldwork under your brand while you collect the margin.
- ✓ Apartment turnovers and common areas
- ✓ Multi-property portfolio coordination
- ✓ Maintenance program integration
General Contractors
Add painting to your service line seamlessly. Win larger contracts by offering a full-service solution — and let Moorhouse handle the specialty trade work while you stay on as GC.
- ✓ Interior and exterior commercial projects
- ✓ Specialty and industrial coatings
- ✓ Fit within your project schedule
Franchise Operators
Deliver consistent painting quality across all your locations without managing a separate trade contractor at each site. One partner, one standard, every location.
- ✓ Brand-consistent results across markets
- ✓ Multi-state coverage
- ✓ Centralized account management
How It Works
A simple, transparent process designed to feel native to your business.
Client Requests Painting
Your client contacts you for a painting project — you receive the inquiry through your normal channels.
You Submit to Moorhouse
Send us the project details through your dedicated partner portal. We prepare the scope and estimate.
We Execute Under Your Brand
Our crews arrive in your branded uniforms, with your documentation, on your schedule.
Client Sees Your Name
Proposals, invoices, completion reports — all carry your logo. Moorhouse stays invisible.
What's Included in Every Partnership
Everything we do is built to look and feel like your operation.
Branded Crew Uniforms
Our painters wear shirts and jackets bearing your company logo on every job site.
Branded Project Documentation
Job orders, site reports, daily logs — all formatted with your brand identity.
White-Label Proposals & Invoices
Client-facing proposals and invoices display your logo, contact info, and payment terms.
Dedicated Account Manager
A single point of contact at Moorhouse who knows your business and priorities.
Quality Assurance & Warranty
5-year workmanship warranty on all projects — backed by Moorhouse's $2M liability coverage.
Flexible Scheduling & Priority Access
Partners receive scheduling priority. We work around your client commitments, not the other way around.
Simple, Transparent Pricing
No franchise fees. No royalties. No mystery. You pay only for completed work — priced to let you build a healthy margin.
Growth
3–10 projects/quarter
Contact us for pricing
- ✓ Standard volume pricing
- ✓ Shared account rep
- ✓ 48-hr response SLA
- ✓ White-label docs included
Scale
11–30 projects/quarter
Contact us for pricing
- ✓ Enhanced volume discount
- ✓ Dedicated account manager
- ✓ 24-hr response SLA
- ✓ Priority scheduling
- ✓ Co-branded marketing kit
Enterprise
30+ projects/quarter
Contact us for pricing
- ✓ Maximum volume discount
- ✓ Sr. account executive
- ✓ Same-day response SLA
- ✓ Guaranteed capacity holds
- ✓ Custom reporting dashboard
3 projects
Minimum quarterly commitment
$0
Franchise fees & royalties
Pay on completion
No upfront capital required
How ABC Property Management Added $500K in Painting Revenue Without Hiring a Single Painter
Property Management • Phoenix Metro • 18 months
ABC Property Management oversaw 1,200 residential units across 14 communities in the greater Phoenix area. They were losing painting contracts to vertically integrated competitors — companies that could quote painting, flooring, and landscaping in a single proposal. Their answer: partner with Moorhouse under a white-label agreement and add painting to their service menu overnight.
Within the first quarter, ABC submitted 11 painting projects to Moorhouse — all executed under the ABC brand. Tenants received proposals, invoices, and follow-up calls referencing ABC Property Management. Moorhouse crews wore ABC-logoed gear and communicated through ABC's client-facing channels. Not a single tenant knew a trade partner was involved.
By month 18, ABC had processed 73 projects through the program, generating $512,000 in painting revenue at margins they set themselves. They expanded the partnership to include commercial properties in their portfolio and now use white-label painting as a key differentiator when pitching new management contracts.
$512K
Revenue Generated
73
Projects Completed
18 mo
Time to Results
0
Painters Hired
White-Label Painting Services FAQ
Q1:
What is white-label painting and how does it work?
White-label painting means Moorhouse Coating executes painting projects under your company's brand. Your clients see your name on proposals, crew uniforms, vehicles, and project documentation — while our insured, bonded teams handle all the work. You sell the service, we deliver it. This lets property managers, general contractors, and franchise operators offer professional painting without managing crews, equipment, or subcontractor logistics.
Q2:
Who is the white-label program designed for?
Our white-label program serves three primary partner types: property management companies who want to offer painting as an in-house service to their portfolio, general contractors who need reliable painting subcontractors that operate seamlessly under their brand, and franchise operators or multi-location businesses that want consistent painting quality across all sites without building an internal team. If you manage properties or construction projects and want to add painting revenue, this program is built for you.
Q3:
Are there franchise fees or minimum commitments?
No. There are zero franchise fees, no royalties, and no minimum volume commitments. You pay only for the projects you assign to us, at pre-negotiated partner pricing that gives you healthy margins. There is no upfront investment required. We provide the crews, equipment, materials, insurance, and quality control — you provide the client relationships. Our partnership agreement is straightforward with no long-term lock-in, though most partners stay because the model simply works.
Q4:
How do you ensure quality when working under our brand?
Quality is non-negotiable because your reputation is on the line. Every white-label project follows the same rigorous standards as our branded work: certified crews with background checks, detailed scope documentation, environmental monitoring during application, multi-point quality inspections, and photo-documented progress reporting. You receive real-time project updates and can set custom quality standards specific to your clients. If anything falls short, we make it right at our expense.
Q5:
What geographic areas does the white-label program cover?
Our white-label program currently covers Arizona, Texas, California, Colorado, Nevada, and Utah, with expansion into additional markets planned. For partners with properties outside these areas, we evaluate coverage on a case-by-case basis and can often accommodate projects in adjacent states. Multi-state partners benefit from a single account manager who coordinates all projects regardless of location, ensuring consistent communication and quality across your entire portfolio.
Q6:
How long does it take to get started as a white-label partner?
Most partners are fully onboarded within 5-7 business days. The process includes a discovery call to understand your business model and client base, customization of branded materials (proposals, reports, crew identification), agreement on pricing tiers and service standards, and assignment of your dedicated account manager. Once onboarded, you can start submitting projects immediately. We typically have crew availability within 1-2 weeks of project approval, depending on scope and location.
Have more questions? Contact our experts or call (855) 666-2628
Also For You
Explore our dedicated resources for the professionals we serve most.
General Contractors
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Property Managers
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Facility Managers
Scheduled maintenance for corporate campuses, healthcare, education, and government facilities — OSHA-certified, fully documented, zero operational disruption.
HOA Boards
Community repaints with board approval workflows, phased scheduling, and full resident communication support.
Apply for Partnership
Tell us about your business. We review every application within two business days and reach out to qualified partners directly.